ICON Direct is the University of Iowa's initiative for ordering digital content from specific publishers and delivering this content to students and faculty.

Inclusive access, also known in some schools as "Digital Direct" or "All Students Acquire" is a model of course content delivery that provides access to eTexts and online learning platforms (such as Mastering Chemistry or MyMathLab) automatically to the students enrolled in specific courses. Every student enrolled has the same content available on the first day of class. By delivering content through the ICON course site, ICON Direct ensures all students and faculty have access to their content in a common, easily accessible location.

A faculty member must decide before the beginning of the semester whether or not ICON Direct eligible materials are appropriate for their course. This required material, a publisher's eText or online learning platform, will be provided to all students enrolled in the course. All students will pay for the content through their U-Bill after the start of the course.

• Instructors and Departmental Administrators order ICON Direct materials through the ICON Direct Order Tool. The content available in the Order Tool is from the publishers that have signed a consortium-level contract with Unizin.
• Students have the opportunity to Opt Out of the course material during the beginning of the course, but their ability to participate fully in the course without these materials may be limited. No charge to the student's U-Bill will be made if the course is dropped during the Opt Out period.

After the Opt Out period a charge will be placed on the students' U-Bills for the cost of the digital content. The specific charge will depend on what material was selected by the faculty member.